The goal of this project was to develop a cohesive brand identity for a sports initiative in collaboration with the Hickory Metro Sports Commission as part of an Agency Design course.
It focused on creating a strong, recognizable brand that reflects the energy, community, and competitive spirit of local sports through visual research, logo development, and promotional materials.
The project also expanded into digital and marketing applications, including social media graphics, brand guidelines, and content designed to ensure consistency across multiple platforms and community touchpoints.
